WWF and Apple announce groundbreaking project to boost responsible forestry management and increase FSC-certified forestlands within China. In 1961, a limited number of organizations around the world—such as the International Union for the Conservation of Nature and Natural Resources (IUCN) and The Conservation Foundation—were trying to meet conservation needs, but were desperately short of funds. ... World Wide Fund For Nature (formerly World Wildlife Fund) ® “WWF” is a WWF Registered Trademark Creative Commons license. Working with six African governments, science-based priorities are defined for protecting species and habitats in the region. This was the beginning of what would be called the World Wildlife Fund. WWF supports the American Prairie Foundation’s acquisition of 31,320 acres of land in Montana for wildlife restoration. Sir Peter Markham Scott, British conservationist and artist. Using the best scientific analysis and indigenous guidance, we work to conserve species at risk, protect threatened habitats, and address climate change. WWF in 1997 launches the Living Planet Campaign, a new vision for preserving Earth's biodiversity. They’re more ambitious, more innovative. The event is held annually encouraging individuals, communities, and businesses to turn off non-essential electric lights, for one hour, from 8:30 to 9:30 p.m. on a specific day towards the end of March, as a symbol of commitment to the planet. View our inclusive approach to conservation. At the Summit, six African heads of state jointly announce plans to create 12 million acres of new cross-border forest protected areas in the Congo Basin. Solving the critical environmental problems of global warming, water scarcity, pollution, and biodiversity loss are perhaps the greatest challenges of the 21st century. But people have changed too. World Wildlife Fund Inc. is a nonprofit, tax-exempt charitable organization (tax ID number 52-1693387) under Section 501(c)(3) of the Internal Revenue Code. In 1960 a group of British naturalists—most notably biologist Sir Julian Huxley, artist and conservationist Peter Scott, and … WWF in 1988 arranges a $3 million debt-for-nature swap in Costa Rica, as well as additional swaps in the Philippines for $2 million and Ecuador for $1 million. We are the world's leading independent conservation organisation. Most NGOs are small, grassroots organizations not formally affiliated with any international body, though they may receive some international funding for local programs.…. WWF (World Wide Fund for Nature) is a … The Convention on International Trade in Endangered Species is entrusted with the task of controlling illegal trade in tiger derivatives. Food. The U.S. House of Representatives passes H.R. This article was most recently revised and updated by, The Official Site of the World Wildlife Fund (WWF), Bernhard, prince of the Netherlands, prince of Lippe-Biesterfeld. Posted on 15 December 2015. Company Type For Profit. The organization’s international headquarters are in Gland, Switz., and it has more than 90 offices around the world. WWF organizes the first Earth Hour in Sydney, Australia in 2007. Namibia in 1998 establishes the Communal Area Conservancies Program, designating four communally-run nature conservancies covering 4.2 million acres of critical wildlife habitat. Integrated Annual Report 2020. Scott, who was the son of Antarctic explorer Robert Falcon WWF begins awarding the annual $50,000 Getty Prize for outstanding contributions to wildlife conservation in 1974. Through these "debt for nature" swaps, WWF will convert portions of national debts into Funds for Conservation. In the face of growing environmental threats over the ensuing years, the WWF’s activities expanded in scope. H.R.H. WWF also finances Ambassador Philip K. Crowe's 1961 mission to Central America and Mexico, during which the ambassador meets with government officials to build support for conservation. Extensive mangroves and primeval Atlantic forest in the area shelter the endemic Chau parrot, among other wildlife. The WWF’s first successful debt-for-nature swap took place in 1987 in Ecuador. WWF in 1994 initiates and leads the effort of mainstream environmental groups to secure congressional approval of the North American Free Trade Agreement, the first trade convention to address the environment. The book gives a vivid account of the discovery that some man-made chemicals disrupt the endocrine system in wildlife and humans. The Living Planet Report by the World Wide Fund for Nature (WWF) ... We can be the founders of a global movement that changed our relationship with the planet, that saw us secure a … With support from WWF, TRAFFIC opens an office covering eastern and southern Africa—the heart of elephant country—in 1991. WWF also helps reintroduce the Golden Lion Tamarin to Brazil's Atlantic Forest. WWF in 1999 convenes the Yaounde Forest Summit in Yaounde, Cameroon. In partnership with the Frankfurt Ecological Society, WWF in 1987 undertakes a comprehensive ecological study of Serengeti National Park, providing essential information about wildlife population dynamics and habitat. Using the best available scientific and Indigenous knowledge, we work to preserve the diversity and abundance of life in Canada and around the world through long-term nature-based solutions that allow people and wildlife to thrive. In 2000, The number of forest acres certified under the principles of the FSC reaches 44 million, including 6.4 million acres in the United States. In 1961, 16 of the world's leading conservationists, including biologist and African wildlife enthusiast Sir Julian Huxley, IUCN vice president Sir Peter Scott and director-general of the British Nature Conservancy E. M. Nicholson signed the Morges Manifesto establishing the World Wildlife Fund as the organization through which they would raise funds to support the world's … The group has also been involved in efforts to provide a safe and sustainable habitat for the world’s peoples, both urban and rural, including clean water, clean air, healthful food, and rewarding recreation areas. Our Stolen Future, written by WWF senior scientist Theo Colburn and two colleagues, is published in 1996. In 1985, the World Wildlife Fund international secretariat in Switzerland and a number of World Wildlife Fund affiliates changed their name from World Wildlife Fund to World Wide Fund for Nature. These governments established nearly 13 million acres of protected areas in the Congo Basin, and are giving special attention to anti-poaching and sustainable forestry. The running of the office relied largely on the goodwill of the small group of its founders, and other associates who voluntarily contributed their time and resources to the work of the organization. Prince Bernhard of the Netherlands became the organization's first president. Our long-term vision is simple: to create a world where people and nature … Today its mission statement is threefold: to conserve the world’s biological diversity, to ensure that the use of renewable natural resources is sustainable, and to promote the reduction of pollution and of wasteful consumption. The idea was then shared with Max Nicholson, Director General of British government agency Nature Conservancy, who enthusiastically took up the … The Mexican government in 1986 protects as an ecological reserve the area where 100 million Monarch butterflies converge each winter, representing a tremendous victory for Monarca, a WWF supported organization created by local citizens just six years ago. The only child of Antarctic explorer Robert Falcon Scott, he took an interest in observing and shooting wildfowl at a young age and later took to their breeding. WWF and the Chinese government in 2004 release the most comprehensive study ever done of pandas in the wild, showing nearly 50 percent more pandas than previously thought. WWF was founded on 29 April 1961 when a small group of impassioned people came together and issued the Morges Manifesto, an international declaration of deep concern for the “thoughtless and needless destruction” of wild places and the species that inhabited them. World Wildlife Fund was conceived in April, 1961, and set up shop in September, 1961, at IUCN's headquarters in Morges, Switzerland. WWF will help implement this political commitment. Two years later MSC becomes a fully independent nonprofit organization. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The Amazon Region Protected Areas (ARPA) program launches in 2002. It was started as a lights-off event in Sydney, Australia, in 2007. World Wildlife Fund, Inc. (WWF)—the U.S. appeal—became the second national organization to be formed in 1961. Early projects include work with the bald eagle, the Hawaiian sea bird, the giant grebe of Guatemala, the Tule goose in Canada and the red wolf in the southern United States. WWF in 1975 helps create Corcovado National Park, located on Costa Rica's Osa Peninsula. Incorporated in the District of Columbia on December 1, 1961, WWF-U.S. names Dwight D. Eisenhower its President of Honor. WWF's long-established support of projects in Africa is strengthened by the creation of an Africa program and a formal tie (since discontinued) with the African Wildlife Foundation in 1983. On the island of Madagascar, the greater bamboo lemur - thought to be extinct since 1972 - is re-discovered by WWF-sponsored researchers in 1986. The following year the World Wildlife Fund was founded; the international name was subsequently changed to World Wide Fund for Nature in 1989, although in the United States and Canada it retained the founding name. Australia +61 2 8228 6800 +61 2 9281 0369 Founders Edward Max Nicholson, Guy Mountfort, Julian Huxley, Peter Scott, Prince Bernhard, Prince Philip. WWF and the Malawi government work together in 1987 to assess the environmental impact of traditional fisheries and to provide villagers in Lake Malawi National Park with viable economic alternatives to ecologically damaging fishing practices. International standards for fisheries management are established in 2000 under the MSC. WWF and partners in 2004 launch the International Smart Gear Competition, encouraging the design of innovative fishing gear to reduce accidental deaths of marine mammals, birds and sea turtles. In September, over a million people sign a WWF petition to stop the slaughter of elephants. The WWF works closely with the World Conservation Union and has formed partnerships with the United Nations, the World Bank, and the European Union. The largest debt-for-nature swap in Madagascar's history is agreed to by the governments of Madagascar and France in 2008. In 1960 a group of British naturalists—most notably biologist Sir Julian Huxley, artist and conservationist Peter Scott, and ornithologists Guy Mountfort and Max Nicholson—led an effort to establish an organization that protected endangered species and their habitats. Phone Number 1 (202) 293-9211. They’re more aware of the threat to essentials like food, water and clean air. Apps for Earth, WWF’s collaboration with Apple in the 10 days around Earth Day, generates over $8 million in revenue and increased awareness. WWF convenes the Cooperative Working Group on Bird Trade in 1990, bringing together the pet industry, aviculturalists, zoos, animal welfare organizations & conservationists. In 1969, Bernhard was awarded the Grand Cross (Special Class) of the Order of Merit of the Federal Republic of Germany . WWF in 1993 helps create the Forest Stewardship Council (FSC) to find solutions which promote responsible stewardship of the world's forests. Certified Australian rock lobster comes to market, and Alaska salmon, which represents more than six percent of the total annual U.S. fish catch, is certified as well. It … The Global Environment Facility (GEF) in 2003 officially endorses WWF's Africa Stockpiles Program initiative and makes a $25 million commitment to the program, which aims to clean up and safely dispose of more than 50,000 metric tons of obsolete pesticide waste stockpiled throughout Africa. WWF, Fundacion Carlos Slim (FCS) and the Mexican government launch the Alianza Mexico, an initiative to establish Mexico as a global model for conservation. In 2008, Earth Hour goes global, becoming the world’s largest environmental activism event. The decision was made to establish World Wildlife Fund as an international fundraising organization to work in collaboration with existing conservation groups and bring substantial financial support to the conservation movement on a worldwide scale. He founded the Severn Wildfowl Trust (1946; renamed the Wildfowl and Wetlands Trust) and helped establish the World Wildlife Fund (1961; renamed the World Wide Fund for Nature). These trusts act as foundations, providing stable, long-term funding that can meet a country's recurrent environmental costs. In 2000, the World Wide Fund for Nature sued World Wrestling Federation Entertainment Inc. in the United Kingdom, alleging various violations of the 1994 agreement. WWF’s Living Planet Report 2020 reveals 68% decline in wildlife populations on average since 1970. WWF, in full World Wide Fund for Nature, international organization committed to conservation of the environment. Governments of Malaysia, Indonesia and Brunei commit to the Heart of Borneo declaration to conserve and sustainably manage the forests. Covering 419,000 acres, these are the first parks in the region to balance conservation and recreational uses. WWF's wildlife trade arm, TRAFFIC, launches an extensive publicity campaign to combat illegal wildlife trade in 1986. Other articles where Guy Reginald Mountfort is discussed: WWF: Peter Scott, and ornithologists Guy Mountfort and Max Nicholson—led an effort to establish an organization that protected endangered species and their habitats. In addition, high-ranking officials of…, Save the Children, and the World Wildlife Fund, are transnational federations of national groups. The centerpiece of the campaign is the Global 200, a framework of more than 200 terrestrial, marine and freshwater ecoregions. Oceans. According to Max Nicholson, the mastermind behind the charity (then called the World Wildlife Fund… Photograph: Evaristo Sa/AFP/Getty Images W orld Wide Fund … Let us know if you have suggestions to improve this article (requires login). During this time, he was responsible for establishing an international secretariat and building up the network of fund-raising national organizations from the “founder members” (Switzerland, UK and USA). FSC grows to a global network of more than 40 offices in the United States and around the world. The government of Nepal has doubled the size of Royal Bardia National Park to nearly 450,000 acres in 2001, and hundreds of thousands of tree seedlings have been planted in two priority restoration corridors. Headquarters Location Washington, District of Columbia, United States. In a New York Times editorial in 1984, WWF vice president Dr. Thomas E. Lovejoy sets forth the concept of using Third World debt reduction to protect the environment. The Convention on International Trade in Endangered Species of Wild Fauna & Flora (CITES) is negotiated in 1973, with Russell E. Train leading the U.S. government delegation as Chairman of the White House Council on Environmental Quality. WWF in 2006 supports the declaration of the 4.7 million-acre Juruena National Park in the Amazon. READ MORE World Wide Fund for Nature Nearly 3 Billion Animals Killed Or Displaced In Australia's Fires, Scientists Say "This ranks as one of the worst wildlife disasters in modern history,” said Dermot O'Gorman, CEO of … With the creation of this park, 49 percent of Bhutan's land cover is protected. Earth Hour is a worldwide movement organized by the World Wide Fund for Nature (WWF). Building on 1980's World Conservation Strategy, WWF in 1985 launches Wildlands & Human Needs, a program that demonstrates the economic circumstances of rural people who share their land with wild animals can improve without degrading the natural habitats. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. It also seeks cooperation between nongovernmental organizations, local governments, and local populations. The government of Nepal declares Kanchenjunga, the world's third-highest mountain, as a special conservation area in 1997. WWF Calls for Global Support to Establish a AUD$30 million Australian Wildlife and Nature Recovery Fund. Bernhard helped found the World Wildlife Fund (later renamed World Wide Fund for Nature ), becoming its first president in 1961. WWF in 1999 helps craft and secure support from the fishing industry for a proposal to establish a 186-square-nautical-mile no-fishing zone in the Dry Tortugas within the Florida Keys National Marine Sanctuary. School children across the U.S. respond to WWF's 'Pennies for Pandas' campaign in 1984, donating more than $10,000 for panda conservation. Today, the organization also tackles the many forms of pollution which are destroying the atmosphere, forests, freshwater habitats and oceans – all of which sustain human life. WWF in 2006 defeats a proposal for the world's largest oil palm plantation, which threatens to destroy the last remaining intact forests of Borneo. WWF collaborates with Cultural Survival in 1988 to help Ecuador's Awndians gain title to their homeland in the tropical forests near the Colombian border, and to manage their wildlands productively. WWF was intimately involved in the development of the plan. WWF plays a key role in persuading Ecuador to enact a sweeping new law to protect the Galapagos Islands in 1998. Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Panda logo for the Switzerland-based World Wildlife Fund (World Wide Fund for Nature). WWF and The Conservation Foundation merge in 1990, formalizing a relationship that began in 1985 when The Conservation Foundation first affiliated with WWF. At the meeting of the Asia-Pacific Economic Cooperation in 2007, all 21 heads of state in attendance, including U.S. President Bush and Indonesian President Yudhoyono, commit to advance the Coral Triangle Initiative on Coral Reefs, Fisheries and Food Security. The world has changed. Launch of WWF at the Royal Society of Arts, London, September 28, 1961. The 10-year Regional Coral Triangle Initiative (CTI) Plan of Action, which sets steps to address growing threats to the region's wildlife and habitat, is agreed to at the CTI Leaders' Summit in Indonesia. Among the WWF’s notable achievements is its use of debt-for-nature swaps, in which an organization buys some of a country’s foreign debt at a discount, converts the money to local currency, and then uses it to finance conservation efforts. Wildlife has halved in less than a generation. Natural habitats are being put under increasing pressure. In a pledge developed through the WWF-World Bank Alliance, the president of Brazil in 1998 commits to provide legal protection for 10 percent of the Brazilian rain forest, an area greater than all of the national parks in the contiguous United States combined. Prince Philip, the Duke of Edinburgh, in 1961 became president of the British National Appeal, the first national organization in the World Wildlife Fund family. In December, 196 nations meeting in Paris, finalize a global agreement aimed at curbing climate change, and delivering on many of WWF’s key priorities. 1250 24th Street, N.W. WWF embarks on a bold new plan to protect Sumatra’s rain forest, in a key area known as Thirty Hills. WWF in 2007 helps Russia establish two new national parks in key tiger habitat. Operating Status Active. WWF in 1992 begins creating "conservation trust funds" for a number of high-priority conservation areas. The group recommends that the U.S. end the import of most wild-caught birds for sale as pets. The World Wide Fund for Nature has been a pioneer and the largest contributor, along with corporate donors and nongovernmental organizations. Founders of nature laws awarded as WWF leaders. In direct response to a WWF-led campaign, Staples, the largest office products company in the U.S., ends its relationship with Asia Pulp & Paper (APP) because of its poor environmental practices. WWF in 1985 expands conservation programs in Asia and Africa, showcasing the new Annapurna National Park in Nepal and strengthening projects to protect mountain gorillas in Rwanda. WWF celebrates its 25th anniversary in 1986 with a convocation of leaders from different faith traditions in Assisi, Italy. With critical support from WWF and the United Nations Environment Program (UNEP), the IUCN in 1980 publishes the ground-breaking World Conservation Strategy, stating that humanity exists as part of nature and has no future unless nature and natural resources are conserved. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. Donations are tax-deductible as allowed by law. In conjunction with a continent-wide effort to save the American bison, this iconic species is reintroduced to the land after an absence of 120 years. Headquarters Regions Washington DC Metro Area, Southern US. The following year the World Wildlife Fund was founded; the international name was subsequently changed to World Wide Fund for Nature in 1989, although in the United…