- Sophie &Friends
Technology has changed so many things about the party industry, from inspirational decor photos to clever cupcake topper downloads. None has been more affected than the invitation industry.
When I first started my business 26 years ago, I would hand make each invitation for my clients - often adding fun elements like fold up flaps or sliding "reveals". Each one was designed with incredible care and attention to detail. They were often hand-delivered (for early Harry Potter parties we would drop off helium-filled balloons decorated like owls with suspended scroll invitations attached to the ribbon) or sent in special containers (miniature sailboats that we sent out in ocean blue boxes or the 4th of July party popping firecracker in clear plastic tubes).
Nowadays it's rare to get a paper invite. Even large events like Weddings and Mitzvahs have gone digital. Which is why you will want to bookmark this handy guide to invitation etiquette from Canva.com. This great article covers all the basics of planning, creating, and executing the perfect digital invitation. You can also use Canva to create logos, flyers, and social media posts. It's an all-around digital canvas for creating eye-catching postables.
The great thing about this post is that it goes into those often forgotten details; like making sure you address the invite to everyone who is invited so there is no confusion over whether you are allowed to bring the kids or not. It explains those often overlooked details like using 2 fonts in varying sizes to emphasize important details and breaking up text so everything is clear. Take it from a party planner, there is nothing worse than creating a confusing invitation.
The post covers everything from engagement to kid's parties. Each description has an example of an invite along with handy bullet points or graphics that make everything easily understandable.
I know I for one will be keeping this post accessible for the future. You can never have enough intel when it comes to connecting smoothly with your guests.