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21 Jan 2019
Behind the Scenes at a Sophie's World Video Shoot

Here at Sophie's World we are constantly creating some sort of content; whether it be a blog, a video, or a craft tutorial.  We are committed to keeping our weekly deadlines - which can sometimes get tricky given my full-time job of facilitating creative parties for the young and young at heart.  Because of my schedule, I have to make use of the time I have in the most resourceful way.  Which is why when we do a video shoot we are not just shooting one or two videos - we are aiming to shoot at least 10.

For those of you not familiar with video production, that's a pretty large amount of content to shoot in one session.  In the past when we would shoot in the beautiful kitchen (graciously lent to us by one of our party patrons) we would aim to get 20 videos "in the can".  Sadly, our client sold that home and the new home doesn't sport an amazing pool house.  For that reason, we have resorted to shooting video in our warehouse. 

I thought it might be fun to give you a glimpse at how we shoot 10 or more videos in a 3-hour time frame.  

When we are starting to get low on content, my husband Scott, who is my amazingly patient videographer, editor and content supervisor, and I go over holidays or important events which might be approaching.  Typically we have a few time-specific crafts, like for Valentine's Day, as well as general crafts, requests from viewers, crafts I've highlighted in my You Made it, I Love it blog and products I have been asked to review

That's when I go to work.  I start scouring the internet for inspiration if I don't already have something stored away.

This can take days.  After deciding on the subject matter I gather the materials and begin to test techniques.  I may create a project upwards of a dozen times until I get it right.  I strive for the simplest, most visual way of creating and teaching.  Once I've settled on a technique I take samples, supplies, and a list of all the items and place it in a bus tub.  This way I know all the items are there for the shoot. 

When switching from one craft to the next in a rapid succession one doesn't want to have to go searching for googly eyes.

On the day of the shoot we turn the aisle in my warehouse into our film studio.  Scott sets up lights while I set up a table on blocks. 

Over time we've changed our backdrop - we used to shoot right down the aisle, but we have so much stuff that we started hanging up a pretty blue drape to hide all the craziness.  Less distracting. 

I line up all the bins and away we go.

Unlike how I assume most YouTubers shoot, we break our shoot into two parts. 

The Intro and Outro (as we call it) is done in a wide shot that takes in the whole set. 

The actual craft is shot in a close up, which means Scott has to reposition the camera. 

For this reason, I have to have fully completed examples that match what I create in the step-by-step.  We try to do everything in one take when it comes to the crafting steps. Often, on very long crafts, I will have prepped the crafts in such a way that we can jump ahead after I've shown the necessary skills.

Once done, all the tubs are taken up to Freda's workspace.  Freda, my sister, is in charge of taking all the photographs for the step-by-step DIY's on the website.  For the most part, each video has an accompanying photo tutorial.  After Scott has edited the video he sends it to Freda and she takes the photos.  Scott then uploads the photos, writes the steps and posts the video to YouTube, Facebook and/or the website. I sit back and chill.  (Scott, if you haven’t noticed, he has a very big job).

It's really a family affair, and I could not do it alone!  I'm incredibly grateful that both Scott and Freda are as dedicated to this project as I am.  It's a labor of love, but we think it's worth it.  We hope you do too.