Consumer Behaviour: Notes, Question and Answers, Examples, Process, Factors, Models & Strategies in Marketing 1. Social factors 3. consumer behaviour. These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. How Do Personal Factors Play a Role in Consumer Behaviour? Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Theories of Consumer Behaviour 8. See our Privacy Policy and User Agreement for details. Cultural Factors and Buying Behaviour Solomon (2011) sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. The consumer behaviour or buyer behaviour is influenced by several factors or forces. See our User Agreement and Privacy Policy. The behaviour of buyers is the product of two broad categories of influence; these are endogenous factors (i.e. Implicit expectations are unspoken rules. Cultural factors 4. CONSUMER BEHAVIOUR It is preferable to do that this kind of outing with friends or colleagues  in restaurant. See our User Agreement and Privacy Policy. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product. main racial culture: the white american consumer subratial culture the ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3b917d-YTg0N In addition to cultural and social factors, personal factors also influence consumer behaviour. In the first article, White and Argo document the reactions of consumers being imitated or mimicked by other consumers (e.g., in product choice). • Cultural factors Some of the personal factors are: i. Consumer behavior, while still driven by personal, psychological, and social factors, has changed with the advent of social media. Personal factors! Family2. There are three types of cultural factors include social class, culture, and subculture. We begin with Chapter 10, which deals with the influence of social settings on Consumer behaviour. To Study the Emerging Developmental Challenges in Rural India - Rural marketi... Campaign Planning for a perfume brand - DOUCEUR - POWERPOINT PRESENTATION. These are products more suited to non-Caucasian populations and to types of skin pigmentation for African, Arab or Indian populations for example. Family, references groups and roles and statues affect the buying behavior significantly. Culture is the most fundamental determinant of a person’s wants and behavior. This study examined the impact of social media platforms and brand awareness in relation to the consumer decision-making and buying behavior patterns influenced by social media. A project report on consumer behaviour. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Social Factors Influencing Consumer Behavior. It includes knowledge, belief, traditions, … Reference groups influence consumer behavior in two ways. (BATCH 2015-2017) The environmental factors affecting consumer buying behaviour are explained below. Consumer behavior is greatly influenced by cultural, social, personal, and psychological factors. ADVERTISEMENTS: These factors include culture, subculture, social class, reference group and family influences. … It is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or … With access to an almost-infinite ocean of information at any given time, businesses have to seize every opportunity to be in front of their target audiences. Family, reference groups and social classes are all social influences on consumer behavior. Clipping is a handy way to collect important slides you want to go back to later. After studying this chapter students should be able to understand: 1. While a shopper from the upper class will be more attracted to elements such as quality, innovation, features, or even the “social benefit” that he can obtain from the product. Each member influences and gets influenced by a family member depending upon his/her role, life cycle stage and relationship dynamics i… Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. You can change your ad preferences anytime. Furthermore, consumer behavior is the regulation that combines factors from psychology, sociology, anthropology and economics, which attempts to understand the buyer decision-making process individually and in groups (Dodoo, 2007). Internal or Psychological factors 2. Cultural Influences. For example, a consumer may buy a Ferrari or a Porsche for the quality of the car but also for the external signs of social success that this kind of cars represents. First, they set levels of aspiration, offering cues of what lifestyle and related purchasing patterns we should strive to achieve. Cultural Influences On Consumer Behavior - Cultural Influences On Consumer Behavior Culture: Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. They are discussed below: Factor # 1. If you continue browsing the site, you agree to the use of cookies on this website. Age The use of social media has been considerably growing these years. The study focused on how social media affects consumers from different age ranges and races. Types of situations, nature of situational influences, situation classification, situational influences & marketing strategy Social Factors influencing consumer buying decision can be classified as under: Reference Groups Immediate Family Members Relatives Role in the Society Status in the society Reference Groups. 53% of those shoppers ended up making a purchase. Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. See our Privacy Policy and User Agreement for details. A STUDY ON IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING Learning 1. Every individual has some people around who influence him/her in any way. Clipping is a handy way to collect important slides you want to go back to later. Bajaj Institute of Management and Research Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. | PowerPoint PPT presentation | free to view Perception Personal factors3. Under the Guidance of A consumer from the lower class will be more focused on price. Looks like you’ve clipped this slide to already. sanjeev sahani those external to the individual) Whilst these are variables that are largely outside the direct control of marketing managers, an understanding of them can be harnessed to great effect. Family Influence on Consumer Behaviour. Reference Group: A family is a social group and all members of a family influence and get influenced by each other. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Factors Influencing Consumer Behaviour: Social Factors, Personal Factors, Psychological Factors and Economic Factors Factors Influencing Consumer Behaviour – Important Factors: Culture, Sub-Culture and Social Class. Aspirational Group. TO STUDY THE EFFECT OF BRANDED ENTERTAINMENT IN WEB SERIES ON THE BRAND SALES... Digital Progress of India explained with the FICCI Report 2017 - Powerpoint P... Netflix India - Campaign Planning - Powerpoint Presentation - 2017. the influence of culture on consumer buying behaviour * * * * * * * * * * racial subcultures. It also depicts how companies can effectively make use of social media platforms as marketing strategy tools in business performances. Aspirational Group. Consumer needs & 1. DISSERTATION PROJECT REPORT ON By Factors influencing consumerbehaviour Psychological factors Social Factors1. 2) Social Factor Social factors also affect the buying behaviour of consumers. A recent report from Deloitte shows how social media affects consumer behavior. POST GRADUATE DIPLOMA IN MANAGEMENT It also depicts how companies can effectively make use of social media platforms as marketing strategy tools in business performances. Marketers need to understand the buying behaviour of consumers for their products to do well. How culture acts as an “invisible hand” that guides onsumption-related ttitudes, values and behavior. This report will also help you to learn about:- 1. The influence of reference groups on Consumer Behaviour is felt through the influence of Social power. Cultural elements Get the plugin now Cultural Influences on Consumer Behavior Understanding Culture Aspects of Culture Other Aspects of Culture Values of a Culture Types of Ritual Experience Holiday ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 3cca43-M2JiN APlot No.2, Knowledge Park-III, Greater Noida Economic Factors 2. It also strongly affect consumer responses, so it must be taken into account by company when designing marketing strategies. Types of Buying Behaviour 6. These are some of the underlying factors that influence the consumer behavior, and the marketer must keep these in mind, so that appropriate strategic marketing decision is … | PowerPoint PPT presentation | free to view We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. Reference groups influence consumer behavior in two ways. Especially for all the “visible” products from other people. Types of situations, nature of situational influences, situation classification, situational influences & marketing strategy Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. Consumer behavior is, nonetheless, very much influenced by culture. Age4. THE FACTORS INFLUENCING In addition, the consumer buying behaviour may also change according to social class. Top Ramen Instant Noodles PART 3 - Creative Advertising Strategies (for India... No public clipboards found for this slide, Consumer Behaviour Powerpoint Presentation. A recent report from Deloitte shows how social media affects consumer behavior. Role and status hierarchy theory 3. The study focused on how social media affects consumers from different age ranges and races. Culture, Sub-culture and social class are particularly important in buying behaviour. study of individuals and organizations and how they select and use products and services SERVQUAL MODEL & PERT & CPM & PROJECT MANAGEMENT - POWERPOINT PRESENTATION, TIMES OF INDIA -SUPPLY CHAIN MANAGEMENT MODEL -INDIA, BookMyShow - Consumer engagement flowchart - Powerpoint Presentation, Barriers to Effective Communication Powerpoint Presentation. Economic factors 5. 5-8 Social Influences Group membership influences an individual’s purchase decisions and behavior in both overt and subtle ways. Aryan performance appraisal system airtel new hr (1) ayushi, Marketing practices by fmcg companies for rural market shailu (2), Working capital management in it sector hcl 123, No public clipboards found for this slide, Impacts of social media on consumer behavior. Social influence describes how our thoughts, feelings, and behaviors respond to our social world, including our tendencies to conform to others, follow social rules, and obey authority figures. The society is composed of several individuals that have different preferences and behaviors. Situational Influences - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; 4. In this study, the influence of social factors on consumer buying behavior is investigated. ROLL NO: GM15069 Cultural Influences On Consumer Behavior - Cultural Influences On Consumer Behavior Culture: Is the accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society. Beliefs & attitudes 2. This paper will offer an overview on how the consumers use social media in the stages of decision making process and the psychographic variables that influence their behavior. • Psychological factors. Culture can be different by region, different groups and even countries. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Culture influences what feels right, normal and desirable. Now customize the name of a clipboard to store your clips. For example, in the West, it is common to invite colleagues or friends at home for a drink or dinner. These messages have started to influence different aspects of consumer behaviour, such as information acquisition, opinions, purchase behaviour and evaluation (Ionas, 2014). If you continue browsing the site, you agree to the use of cookies on this website. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. 2. Social-class membership often serves as a frame of reference for the development of consumer attitudes and behaviour. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. OF Second, they help define the actual items/services considered acceptable for displaying those aspirations—the kind of housing, clothing, or car, for example, deemed appropriate for a member of the group. PPT – Chapter 14: Social Class Influences on Consumer Behavior PowerPoint presentation | free to download - id: 1a254-Yjg0Z. Social media platforms seem to be increasingly and effectively … For example in recent years, the segment of “ethnic” cosmetics has greatly expanded. According to a study done by Sociable Labs, 75% of shoppers who read social sharing comments about a product have clicked on the link in their friends’ Facebook posts, taking them directly to the product page or a retailer’s website. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. Dr. Prachi Agarwal. The Various factors influencing Consumer Behaviour can be classified into 4 categories: 1. • Personal factors This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social … Cultural Factors affecting the Behaviour; Social Factors affecting the Behaviour; Now customize the name of a clipboard to store your clips. 1. Influence of Culture on Consumer Behavior . Factors influencing Consumer’s Behaviour in the Market – Social Factors: Reference Group, Family, Roles and Statuses. Personal Factors. Reference groups comprise of people that individuals compare themselves with. Social perception is a very important attribute that influences the buying behavior of an individual. The following powers are used to influence individuals in a group: (1) Reward Power – It is the power to restrict or allocate material resources and rewards to a person. There are 4 main types: Family bonds are more stronger than bonds in any other group and all members of the family form a single decision unit in case of purchase of products and services for common consumption.