I have a client who loves swag. She lives for it! Whenever we’re doing a big party for her, her first question is “What sort of swag can we make, and where will it go?”
For those of you unfamiliar with the term “swag," it's basically branded goodies that corporations give out at big events, like as the Academy Awards. In smaller events, like Bar and Bat Mitzvahs, it’s usually an item that bears the name or created logo of the Mitzvah kid.
Nowadays you can print on anything, so swag can be anything from T-shirts and hats to Chapstick and guitar picks. A lot of people will use the swag in welcome or goodie bags. However, my client really loves finding things; maybe it goes back to our early days together when we would do scavenger hunts for her kids. This is where the idea for “bathroom swag” came up. The notion of little personalized hand towels, hand sanitizers, Chapsticks, and lip glosses made her swoon.